The subject of this blog this evening is gonna go into some things that have been the hot topic of conversation lately and it kind of gets swept under the rug at times doesn't it? I don't like sweeping ladies and gents. Let's talk
about the lack of professionalism that we all continue to see on social media in the direct sellers world. It's getting sort of old isn't it? Well peeps, I agree! So there's no pointing fingers, I'm just here to share and remind others to use better judgement when it comes to conducting business online.
Although I'm somewhat new to social media I am not oblivious on how professional people should conduct themselves online. As a business women a mentor and a team leader I feel it is important for those who share my company to know what my expectations are. My goal is to have a strong, passionate, motivated, helpful, and respectful team because each of my team members deserves to be successful and happy in life! <3
I'm going to split this up into chapters because I have a lot to share.
So first let’s define some key words:
- Network marketing: is a type of business opportunity that is very popular with people looking for part-time, flexible businesses.
- Etiquette: the customary code of polite behavior in society or among members of a particular profession or group.
- Ethics: moral principles that govern a person's or group's behavior.
- Social Media: websites and applications that enable users to create and share content or to participate in social networking.
- Customer service: the assistance and advice provided by a company to those people who buy or use its products or services
- Be a friend get a friend: See someone ask a question on Twitter that you know the answer to? Send them a reply! Is one of your Facebook friends asking for a recommendation? Recommend your friends Business Page. This is the perfect way to build your connections online just as you would off line.
- Just as if you were to answer your phone rudely and the person on the other end hears the irritation in your voice, your social media audience will also pick up the irritation in your post. Practice smiling! You can do this while typing, trust me! If you feel you can’t do that, then save your post for a time when you are in a better state of mind.
- Create happy, inspiring posts that come directly from you. Keep away from the copy and paste feature.
- Stay away from negative “I hate my life”, “my sisters an @@@”, “I have no friends” sort of posts. As much as you might want to rant on your page, consider your audience and whether they’re really interested in viewing this part of you. This goes for group/team pages as well and heavens, don’t share it on your business page!
- Does your post contain words like “I” and “Me”? Posts that contain “I” and “Me” are three times less likely to perform and be shared with others then if the post were to contain words like “You” and “Your.
- Get up in the morning take a shower and act as if you were going to work. (if your work from home of course) By doing so you will conduct yourself with a much better attitude and you will be more productive in your efforts that day.
- Use your manners - when someone voices their opinion, remember that it is ONLY an opinion. Don't take someone's opinion personally and make the biggest mistake of your network marketing career and reply with a very unprofessional response.
- You are what you post: This is where I just have to say “use common sense”. The internet is now the track record of your life. Don’t share something that you don’t want to be represented as. Be proud of who you are and represent, but make sure that you know what image you’re crafting as a result.
- Avoid poor grammar and spelling: Nothing makes you look sillier than bad grammar and spelling. Word of advice: prep your social media updates in a Word doc before going public just to make sure. I use word and send to a friend for a second set of eyes. (She’s proof-reading this blog now.) It’s wonderful having such a supportive friend.
- Don’t get caught up in the numbers game: It’s so easy to get caught up in the numbers but remember this: while having lots of fans and followers, they’re only as good as they’re makeup. Meaning, if you have 1,000 Twitter followers that are all spam accounts, then there’s no point to tweeting because the message is to an audience that truly doesn’t exist. It’s a pure waste of time and efforts.
- Personalize your reply to people who take the time to contact you. Whether it’s a direct message or a comment. Seldom does a “Thanks!” suffice. Every person who comments on your page represents an opportunity for a personal connection. Make that connection special, you just might find you will have a fan for life.
- Never promote yourself during a nation’s reaction to tragedy and you should cancel any scheduled posts out of respect. If you are in support by offering a fundraiser it is always best to send a private message, don’t spam their page.
- Don’t over post, quite simply if you clog up news feeds, people are going to hide, unsubscribe, unfriend and even “unlike” your business page.
- Don’t be needy: No one likes a needy person. Don’t ask your Twitter followers to “re-tweet your tweet.” Don’t beg your Facebook friends to come “Like” your page. Get creative with things. You can still accomplish those tasks by learning how to disguise them.
- Be nice – Just a remember, what you do on the internet is a reflection of you and quite possibly your business. Be positive and encouraging. No one wants to be associated with a negative individual.