“When on other business pages, it’s okay to respond to questions if you have the answer. But, do NOT pitch your own offers as a solution.”
~Mari Smith, Author of Facebook Marketing: An Hour A Day
Let’s face it, the use of Facebook for business vs personal are two very different things. Finding the balance is really something each of us have to work on to achieve the happy medium. Or basically split them up, which you might find hard to do. I personally find it challenging because I believe in the branding yourself. I want my friends, family, fans and clients to know my passion for my business as well as a portion of my personal life and how the two are intertwined. I also want my audience to know I am a real person (ME) behind the products that I believe in.
Having a personal page filled with obnoxious posts, unsuitable words and political opinions is OK because hey, I do believe in freedom of speech and having an opinion but I don’t believe in mixing it with your business. It’s no fun making mistakes or looking like a complete fool in a domain where so many clients as well as potential clients are watching you. Your views may not be their views and that's still OK. Mixing it with business is not OK.
If you feel your personal profile page doesn't mesh well with your business clientele and audience then I highly suggest you create a business page where you can share your professional side of things. If you feel your personal profile page is suitable and entertaining for all audience then I don't see why you shouldn't share your passion for your business. I actual suggest it when it comes to branding yourself. Either way, having a business page is a good thing to do. When sharing your business on your personal profile page, be sure to keep things simple. There is no need for pitchy sales posts and be sure to follow the network media’s policies when it comes to business posts, Facebook especially. This is where finding the happy medium comes in.
- Be careful what you post. If you link your various social media profiles together, be aware that what you post in one might possible be available in the others.
- Share your success stories! No, this does not mean bragging about how much money you made, but you can take the time to thank your customers and recruits for helping you reach your financial goals.
- Make an effort to share your product everyday. Do something for your business everyday. Whether that is sharing a product sample, inviting a neighbor to host a product party or sharing your business information on a new social media platform.
- Don’t badger your friends and family. You are going to be excited about your new business and it is important to draw customers from your inner circle, but there is a fine line between inundating and informing.
Last but not least a very important privacy issue we have if you ask me.
You know all those fun Facebook applications, quizzes and polls you can't help but fill out? A study performed by the University of Virginia found that of the top 150 applications on Facebook, 90 percent were given access to information they didn't need in order for the app to function. So when you sign up to find out what sitcom star you most identify with, the makers of that poll now have access to your personal information. Red Flag right?? Yea, I'd say pass on those quizzes folks.
If you have more tips to add, feel free to message me or comment on this blog!
Have a great evening everyone,